services

Strategy Development
The strategy behind your business is paramount to its success. It gives direction to your staff, highlights opportunity, areas for improvement and can dramatically change the way you do business for the better. Working alongside you Foulkes can create your strategies leaving you to the important business of running your company.

• Sales Strategy development
• Marketing Strategy development
• Strategy implementation

Market research
Knowing your market is the only way to successfully promote, market and ultimately sell your product. Competition, geographical and governmental constraints, customer base requirements and pricing all build a model in which you can succeed. Whether you are looking to expand domestically, internationally or with a new product line this research is the mine from which you obtain your gold.

Distribution Channel establishment
An effective network of distributors is an essential element of any manufacturer’s business model. They are the extension of your company, the ambassadors of your product and ultimately the sales force. Developing this network efficiently and ensuring you have the best available is
something that has to be gotten right.

Distribution Channel Management
Once you have the channel set they need to be managed. Ensuring that the competition is kept at bay, receiving the essential feedback, good and bad, that drives a company to expand and grow, and ensuring that your product is the one on their minds over and above the other products they sell ensures the success of your business.

Marketing Communication development
The literature, advertising and corporate profile are often amongst the first and last things a current or potential client will see and therefore remember. The quality and usability of your material reflect directly on your company directly.

Ensuring that your material speaks to your audience, and that it is as user friendly as it is possible to make it means that it will be used, and reflects a way of doing business that your clients will respond positively to.

Website Development
Increasingly the world is becoming electronic, with personal and business purchases invariably beginning with a web search. Your on-line presence in many cases can be as important as your product. How easy it is to find, and how easy it is to buy are amongst the most critical factors in todays world of increasing pressures and decreasing times.

Corporate profile development
How you are seen by your clients and your competitors is extremely important in establishing trust and respect in your chosen industry. Initial impressions last, as does the message you send into the market place. 

From your marketing material to your website, from your company message to your logo, all these things are vital to that professional image.

Outsourcing and Supply Chain
Cost reduction is the fastest way to positively impact your bottom line. And as we all know profit is sanity. However, having the time to negotiate with suppliers, source new suppliers and all the associated logistics is often something left until tomorrow. And again we all know that tomorrow never comes.

Supply Chain Management
Even if you are happy with your current suppliers there is often more to be gained from them. More often for an SME the relationship with the supplier is a personal one, one that can be damaged by pushing for better prices, better service.

By outsourcing this negotiation the relationship can be protected, and results can be faster than trying to fit it in around the day to day running of the business.